Grind Kings™ is an attitude an emotion that speaks to the inner strength it takes to navigate in today’s competitive world. It’s about setting goals and putting plans in place to make it happen no matter the obstacles. We decided to use the phrase "Ruler By Nature, Royal By Design" as the brand slogan because it reflects the values the persistency and hard work our consumer exude to reach their goals. It represents the fundamental foundation that hard work and consistency prevails.
Grind Kings is a fashion forward collection that mixes urban contemporary aesthetics with performance based silhouettes and fabrication. The collection is designed to be transitional between athletic, casual and formal. The theme represents today’s ultra-driven versatile consumer.